Category Archives: risk

Ideas on when and how to fail

The two most artistically interesting people I know are Liz Lerman and Adrian Danzig. Liz is the founding Artistic Director of Liz Lerman Dance Exchange, and Adrian the Artistic Director of 500 Clown. What do a dancer and a clown have in common? They ask the most daring artistic questions and risk their take on [...]

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The History of Branding

The history of branding goes something like this:
This is mine:

This is better:

I am like this:

When your audience intuitively understands what “like this” means, then you have a winning, sustainable brand.

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