The next workshop is scheduled for July 7th.
The working title is Elevating Your Elevator Speech .
We want to help people make a great first impression.
In this three-hour workshop attendees will learn how to be more relevant, authentic, and different.
To purchase a slot at this exciting workshop, click below.
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The April 17th workshop that was sponsored by Creative Alliance went really well. We had eight attendees representing: a group of holistic medical practitioners, cause-related and arts-based non-profits, a musician’s manager, and a generational family retail business.
Sharing a room with smart motivated leaders created a strong group dynamic. Once people get how the story drives the brand, then they are able to synchronize their thinking around solving a creative challenge. The creative challenge was digging into the nitty gritty of each attendees brand as quickly as we could and mine for gold. In this case the gold was insights and ideas about how to identify brand attributes, and articulate their value and difference in the form of a replicable story.
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The Power of Stories: A Crash Course in Branding
WHEN
April 17, 2010
1 - 4pm
WHERE:
Creative Alliance
3134 Eastern Avenue
Baltimore, MD
FEE:
Advanced registration $100 - Member $85
Register: http://www.creativealliance.org/events/eventItem2113.html
WHO SHOULD ATTEND:
This workshop is for artists, leaders of very small non-profits, and entrepreneurs.
Since moving to Baltimore a year and a half ago, I’ve been helping leaders of small to medium-sized non profit organizations (and businesses) tell a better story about what they do and why it matters. Many non-profit organizations’ brands are vague and therefore under perform. At the core of brand is story. This workshop aims to help participants become better storytellers and learn how to attract their natural audience.
The idea for a crash course in branding came during Baltimore Artscape. I was chatting with Philip Laubner, a local photographer, about a series of workshops I conducted for six members of the Greater Baltimore Cultural Alliance. Philip asked if I had ever offered a workshop for individuals (artists) in order to help them create artistic statements. I thought it was an interesting and necessary idea, and said that I would put one together.
In this three-hour workshop attendees will learn how to:
- Tell a more compelling story about what you do and why it matters
- Build a brand that stands for something people can believe in
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The 1st workshop (Oct.21st) went well. Here are some follow up comments sent to me by email the next day…
Peter has a great idea here–to tell a better story. I LOVE this idea! He was able to focus (like a laser!) on each person and their branding challenge.
Kristin Putchinski, singer/songwriter performing as ellen cherry
You carry yourself really well and conducted the workshop very well. Our role-playing conversation was the highlight. In the end I was very happy I participated. I left feeling energized.
Rene Trevino, Exhibitions Coordinator, Studio33 Art Center
I gained much from both the formal presentation and working on our individual statements. The benefits of the workshop keep growing.
Mike Franch, Vice President, Baltimore Folk Music Society
You did an excellent job taking us down the path of how to think about and work on getting our message out more effectively. Being in a small group is very helpful for feedback and for watching others struggle with the same issues.
I found our last exercise, with the build-up beforehand most useful. I admire your generosity in sharing your information with us. You are clearly a patron of the arts.
Karen Ashbrook, Hammer Dulcimer performer and teacher
You know your stuff! I came away with a head full of new ideas — more about the questions I need to ask myself than pat answers.
Edwin Remsberg, Remserg, Inc.