Because your competition can replicate everything you have or do except your story. Your story is your greatest asset. It’s the one thing you own outright that no one can take from you or compromise, even in a rapidly changing marketplace.
Why do anything about your brand story?
Strategic:
- For clarity and commitment, to get everyone pointed in the same direction, and simplify creative decision making
- To create conversation around your vision/mission and why it matters
- In order to shape public perception of your organization
- Your story defines the parameters of your brand
- A clear and compelling brand story serves as a beacon so your natural audience can find you in a crowded and noisy marketplace
Financial:
- A compelling brand story serves as a road map for success
- A compelling brand story lowers the cost of doing business
- It adds perceived value to your offerings
Why do anything about your story now?
Strategic:
- The organization with the best story wins
- Your competition is doing something about their story
- Because market dynamics dictate it
- You’re in danger of becoming irrelevant
Financial:
- You want market penetration
- You don’t want unhappy stakeholders or customer fallout
Why Peter Davis?
Strategic:
- I offer insight, perspective, and a grassroots discovery process that repositions strengths and opens new doors. Buy-in for the improved story begins day-one of the project
- I don’t carry buckets of water for clients (tactics). I help you divine the deep spring water of your organizational story
- From this well springs forth an endless flow of ideas, talent and energy leading to profitable new opportunities and offerings
- From the well you draw all of your communications initiatives, strategies and campaigns
Financial:
- I’m not an agency with layer upon layer of account team management.
My experience as a playwright, director, actor and theater producer is the foundation for what drives my career path…good storytelling.