THE OFFERING
Brand building, clarifying and energizing programs for small- and medium-sized business and arts-based non profit organizations.
- Conducting Organizational Story Audits that uncover your brand DNA, brand driver, and over-arching story themes.
- Facilitating Brand Building Workshops that help you create the brand narrative–the deep well from which your communications strategy and marketing campaigns spring.
- Creating Brand Management Systems and Communications Platforms that connect with your natural audience down deep where they make important decisions…emotionally.
THE PREMISE
Your competition can replicate everything you do and offer except your story.
At the core of leadership is the story of why what you want matters. A compelling story delivered with integrity and conviction has the power to transform both the performer and the audience.
Engaging your brand makes your audience (customers, stakeholders, staff) feel validated, each in their own way.
In order to be universal (authentic and true) you must be specific. Harnessing fundamental story telling technique and archetypes helps to drive the meaning of the brand story to the front line intact and with impact.
WHAT OTHERS SAY ABOUT BETTER BRAND STORY
“Peter helped 500 Clown grow up. He saw our work as an audience member and understood it deeply — very quickly. He guided us to understand our brand through amazingly creative and challenging work. In fact, the way he matched us as a creative thinker allowed us to trust him completely. He was tough with us too, and his work has produced results with lasting consequences. He turned us on to our brand story so furiously that we doubled the volume of business in one year. Another effect of his work with us was to galvanize the company interpersonally on a new and richer level.”
Adrian Danzig, Artistic Director, 500 Clown
“Peter’s unique method of developing the institutional story based on focus groups and key stakeholder interviews created the backbone for presetting the new vision of the college in a compelling way to prospective donors.”
Gerald Wood, President, Defiance College
“First of all, as unexpected a process as it was, from our perspective your work with us was a home-run for Art on Purpose. You dared to think and act quite unconventionally, with an occasionally eyebrow-raising technique, and it paid off in spades. You’ve given us a road map that I am absolutely positive will have a huge impact on our organization over the next year and beyond.”
Peter Bruun, Artistic Director, Art on Purpose
“Peter offers a very unique (and real) process. It’s not intrusive and it helped me to clear up confusion around branding, and to better understand my organization and what visitors want from it.”
Cherrie Woods, Director of Marketing and Public Relations, Reginald F. Lewis Museum of Maryland African American History & Culture
“Your approach, after gentle entre, is akin to a bolt of lightning in the best sense of shock and awe. You helped the Handel Choir participants focus their thinking, shed irrelevant distractions and get down to identifying, facing and embracing the essence of our organization. You know how to get down to the essence of what’s important.”
Melinda O’Neal, Artistic Director and Conductor, Handel Choir of Baltimore
Peter helped Single Carrot tremendously. He cares about more than just your success. He impressed us with rigorous research, creative solutions, and simplified, effective storytelling. Simply put, he helped us move forward with clear branding goals and choices. We were able to a develop specific, clear narrative for our previously complicated brand story. I think it will not only help us acquire new patrons, but allow our current patrons the opportunity to identify with our organization as ‘family’ keeping them with us.”
Brendan Regan, Director of Public Relations, Single Carrot Theatre