The history of branding goes something like this:
This is mine:
This is better:
I am like this:
When your audience intuitively understands what “like this” means, then you have a winning, sustainable brand.
Tag Archives: branding
The History of Branding
Posted in Uncategorized, branding, creative process, leadership, risk, storytelling Also tagged creative process, leadership, Peter Davis, storytelling, values, world view Leave a comment
Stand for something people feel passionate about.
As a leader, you are your organization’s principal story teller. Employees, customers and stakeholders all look to you to set the theme and develop the plot. Tell a great story and they all want to become characters in it. Every interaction and transaction becomes charged with meaning and drama. In a good story, threats and [...]
Posted in branding, creative process, leadership, storytelling Also tagged creative process, leadership, storytelling Leave a comment