The history of branding goes something like this:
This is mine:
This is better:
I am like this:
When your audience intuitively understands what “like this” means, then you have a winning, sustainable brand.
Tag Archives: creative process
The History of Branding
Posted in Uncategorized, branding, creative process, leadership, risk, storytelling Also tagged branding, leadership, Peter Davis, storytelling, values, world view Leave a comment
Universal Truth
Situation:
Between bands as a drummer I picked up the guitar. I’ve been playing a few years, and written a few decent songs. The craft of songwriting is interesting. Within certain parameters you want to compose a memorable melody, tell a compelling story, create a certain mood, and connect with an audience. It’s the connecting part [...]
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Stand for something people feel passionate about.
As a leader, you are your organization’s principal story teller. Employees, customers and stakeholders all look to you to set the theme and develop the plot. Tell a great story and they all want to become characters in it. Every interaction and transaction becomes charged with meaning and drama. In a good story, threats and [...]
Posted in branding, creative process, leadership, storytelling Also tagged branding, leadership, storytelling Leave a comment