One of my favorite theater companies, Single Carrot Theatre, has been selected as a “Startup to Watch” by the Baltimore Business Journal. I’m delighted but not surprised. Every play that Single Carrot produces is a start-up venture. For each production they assemble a unique team of leaders, designers, techies, and performers around a core concept–the [...]
Tag Archives: metaphor
Business as Theater
Posted in Uncategorized, branding, creative process, leadership, storytelling | Also tagged Baltimore, performance, Peter Davis, storytelling | Leave a comment
Case Study: Branding Water
Step #1 — Uncover your Brand DNA
Do research…Find people who have a relationship with water and ask them to choose words, phrases and concepts that best describe water. They might say that water is:
Liquid
Useful
Gives life
Cleans
Erodes
Floods
Powerful force
Gentle healer
Contradictions abound as they do in people and organizations. Many I hear include: Are we about classic plays or [...]
Posted in Uncategorized, branding | Also tagged communications, communications strategy, differentiation, higher purpose, marketing, marketing campaigns, vision | Leave a comment