The two most artistically interesting people I know are Liz Lerman and Adrian Danzig. Liz is the founding Artistic Director of Liz Lerman Dance Exchange, and Adrian the Artistic Director of 500 Clown. What do a dancer and a clown have in common? They ask the most daring artistic questions and risk their take on [...]
Tag Archives: storytelling
Ideas on when and how to fail
Posted in Uncategorized, branding, creative process, leadership, risk, storytelling Also tagged Baltimore, Baltimore brand strategist, Better Brand Story, performance, Peter Davis, theater Comments closed
The History of Branding
The history of branding goes something like this:
This is mine:
This is better:
I am like this:
When your audience intuitively understands what “like this” means, then you have a winning, sustainable brand.
Posted in Uncategorized, branding, creative process, leadership, risk, storytelling Also tagged branding, creative process, leadership, Peter Davis, values, world view Leave a comment
Stand for something people feel passionate about.
As a leader, you are your organization’s principal story teller. Employees, customers and stakeholders all look to you to set the theme and develop the plot. Tell a great story and they all want to become characters in it. Every interaction and transaction becomes charged with meaning and drama. In a good story, threats and [...]
Posted in branding, creative process, leadership, storytelling Also tagged branding, creative process, leadership Leave a comment